There was a time when “going live” meant satellite trucks, broadcast studios and enough blinking lights to convince everyone something very important was happening. Now? Somebody books a Microsoft Teams Live Event and suddenly the marketing manager is also the producer, director, vision mixer and unofficial IT support. The good news is a Microsoft [...]
Hybrid events are are now a core part of modern corporate communications, conferences and live experiences. At WaveFX, we help businesses deliver seamless hybrid event production that connects in-person and remote audiences through high-quality live streaming, audience engagement and broadcast-level production. Apologies if this all sounds a bit salesy, but its true... read our [...]
The events industry generates an eye-watering £1.3 trillion globally, but most keynotes lose their impact somewhere between the applause and the train ride home. By the time attendees walk through the front door, they can barely remember who walked on stage. According to recent industry discussions around “Return on Attendance” (ROA), the real crisis [...]
Cambridge based event production company WaveFX has just upgraded its lighting with state-of-the-art LED technology. The new kit means brighter visuals, better colours, and more creative options for events of all sizes. Why Event Lighting Matters (Even for Small Events) When people think about event production, lighting is often treated as an afterthought. Big [...]
