There was a time when “going live” meant satellite trucks, broadcast studios and enough blinking lights to convince everyone something very important was happening. Now? Somebody books a Microsoft Teams Live Event and suddenly the marketing manager is also the producer, director, vision mixer and unofficial IT support. The good news is a Microsoft [...]
Smart planning and a dash of creativity can turn your webcast from “meh” to memorable. Corporate webcasts often get surprisingly low viewer numbers, even when the content is important. Here are the real reasons for low webcast attendance, gathered by WaveFX a webcast company of 20 years: 1. Weak Promotion (Biggest Issue) Many companies [...]
Why Cats (and Other Animals) Aren’t Great at Event Production If AI doesn’t take over, perhaps cats will (they already own the internet). The news is cats are flawed, walking on keyboards, blocking screens and endless napping. Adorable, yes. Reliable producers? Not so much. At WaveFX, we’ll stick with our human team being curious, [...]
The event industry in the UK continues to adapt and innovate at a remarkable pace. Event production is no longer simply about managing staging, sound, and lighting, it’s about delivering an immersive experience for audiences both in-person and online. At WaveFX we specialise in live streaming, hybrid events, and complete event production services across [...]
