Promotional Video Production for Monotote

Monotote developed a new way for publishers and brands to make online content instantly shoppable.

Its technology allows readers to select and purchase products directly from a publisher’s website, blog or online magazine without being redirected to another online store.

WaveFX created a promotional video that could introduce the idea quickly and clearly at the service’s press launch.

The client brief

Monotote needed a short film that would explain both the customer experience and the commercial opportunity for publishers.

The video had to show how the platform worked without relying on a long technical demonstration. It also needed enough energy for a press launch while remaining clear enough for sales meetings and online marketing.

The intended audience included approximately 30,000 publishers, consumer brands, ecommerce teams and technology investors across the UK, Europe and North America.

“Blending motion-tracked graphics with real footage gave us a clear way to demonstrate the technology while keeping the video focused on the customer experience.” Chris, Lead Animator, WaveFX

Creating the promotional video

The project began with a script and storyboard that followed a viewer from discovering a product within an article to completing the purchase.

Live footage provided the everyday context, while animated graphics demonstrated how Monotote’s “Buy” button and native shopping cart appeared within the publisher’s website.

The animation team used Adobe After Effects for compositing and motion tracking. This allowed graphic elements to follow the movement within the filmed scenes and appear naturally on phones, tablets and computer screens.

Autodesk 3ds Max was used to create additional product visuals and transitions. A professional voiceover guided viewers through the service, supported by music and concise on-screen messaging.

Production challenges and how we addressed them

The main challenge was explaining a digital service that works across several websites, devices and stages of the purchasing journey.

We kept the story centred on one simple customer journey. Each scene introduced a single feature, showing the viewer what happened when a product was selected and purchased.

Motion tracking needed to remain accurate as the live-action cameras and devices moved. Tracking points were planned during filming, giving the animation team the visual information required to place graphics convincingly within each shot.

The language was also kept accessible. Technical detail was reduced in the main film, with the emphasis placed on the benefits for publishers, brands and their customers.

The measurable outcome

Monotote received one complete promotional film for its press launch, together with three shorter edits for websites, sales presentations and social media.

The video introduced the complete purchase journey in under two minutes and gave the company one consistent way to explain its technology to different audiences.

Versions were supplied for YouTube, LinkedIn, exhibition screens and presentation playback, extending the film well beyond the original launch event.

Launching a technology product?

WaveFX combines filming, animation, voiceover and editing to turn digital products into clear visual stories.

Call Chris on 01223 505600 or email chris@wavefx.co.uk to discuss your promotional video.

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