Monarch Airlines – New Look

A new uniform is about far more than new clothing. It reflects a brand, its people and the experience passengers can expect from the moment they step onboard.

When Monarch Airlines unveiled its new uniform collection, the launch was designed to create excitement both inside the venue and online. Our role was to capture every reveal and broadcast the event live, allowing employees, media and audiences around the world to experience the launch as it happened.

Working with the incredibly creative people at Julia Charles Events our stream team filmed, vision mixed and encoded the private stream to screens watched by thousands at regional bases.

Catwalk Show Live Streaming Challenge

Live catwalk shows move at their own pace. Lighting changes constantly, models are only on stage for a few moments and every cue needs to happen at exactly the right time.

The webcast needed to capture the energy of the launch while showcasing every detail of the new uniform collection, without missing a single moment.

The Solution

Working alongside the event team, we produced a multi-camera live webcast that followed the show from a range of carefully planned angles. Wide shots captured the scale of the production, while close-up cameras highlighted the detail and craftsmanship of each uniform as it appeared on the catwalk.

Every camera movement, transition and live cut was carefully rehearsed, creating a broadcast that felt every bit as stylish as the event itself.

The Results

The live webcast allowed Monarch’s new uniform launch to reach audiences well beyond the venue, giving employees, partners and media the opportunity to experience the event wherever they were watching.

The production also created valuable video content that continued to support the launch across marketing, internal communications and social media long after the final model had left the runway.

What the Client Said

“The webcast captured the excitement of the launch perfectly. From the planning stages through to the live event, the team were organised, creative and great to work with. The finished production reflected our brand exactly as we’d hoped.” Events Team, Monarch Airlines

From the Crew

Catwalk productions are great fun because they’re all about precision. The audience only sees the finished show, but behind the scenes everyone is working to the second. Getting the camera moves, lighting and timing working together is incredibly satisfying, especially when everything comes together live.

Our Catwalk Show Live Streaming Advice

If you’re launching a new product, brand or uniform, think beyond the audience in the room. A professionally produced live stream allows employees, customers and the media to experience the launch together while creating content you can continue using long after the event has finished.

Planning Something Similar?

Whether you’re unveiling a new product, hosting a fashion show or launching a major brand campaign, we’d love to help. We’ll create a live production that captures the atmosphere, tells your story and gives every viewer the best seat in the house.