Newcastle United Shirt Reveal

Football shirt launches create a different kind of excitement.

Supporters spend weeks guessing colours, watching social media for clues and waiting for the first glimpse of the new design. When Newcastle United and PUMA unveiled the club’s latest kit, they wanted the reveal to feel every bit as exciting online as it did for the people watching in person.

Our job was to capture that moment and deliver a live sports webcast worthy of the occasion.

The Challenge

Football fans expect everything instantly.

The production needed to capture the atmosphere of the launch while delivering a flawless live broadcast across social media. Every camera angle, player appearance and kit reveal had to be timed perfectly because, once the shirt was unveiled, that first reaction could never be repeated.

At the same time, the club wanted supporters around the world to feel like they were part of the event, not simply watching from a distance.

The Solution

We built the production around the anticipation.

Multiple cameras captured every angle of the launch, from the first arrivals and behind-the-scenes preparations through to the moment the new strip was finally revealed. Live vision mixing kept the broadcast moving at the same pace as the event itself, while carefully planned camera positions ensured supporters never missed a key moment.

The live sports webcast was streamed directly to Newcastle United’s online audience, allowing fans everywhere to experience the excitement together.

The Results

The launch generated thousands of online views and gave supporters around the world the opportunity to experience the kit reveal as it happened.

More importantly, the live sports webcast became valuable content long after the event ended. Highlights, interviews and launch footage continued to be shared across the club’s digital channels, extending the impact of the campaign well beyond the day itself.

What the Client Said

“The team understood exactly what we wanted to achieve. The broadcast captured the excitement of the launch perfectly and gave supporters around the world the opportunity to be part of a very special day.” Marketing Team, Newcastle United

From the Crew

Football launches have a unique buzz about them. Everyone knows the cameras are there for one reason, but nobody quite knows how the crowd will react until the shirt appears. Capturing those first genuine reactions is what makes projects like this so enjoyable.

Our Live Sports Webcast Advice

A product launch isn’t just about the reveal, it’s about building anticipation. Behind-the-scenes footage, interviews and live audience reactions often become the content people remember most. If you’re planning a launch, think about the entire journey, not just the final moment.

Planning Something Similar?

Whether you’re unveiling a new product, launching a brand campaign or producing a live fan event, we’d love to help. We’ll create a live sports webcast or launch broadcast that builds excitement, captures every reaction and keeps your audience engaged from beginning to end.