Facebook Live Event Production for Greenpeace

Simon Pegg hosts live Greenpeace Webcast from WaveFX studios.  Last year, Greenpeace spent the summer investigating, documenting and exposing what was really going on in the seas around the UK.

Find out more here https://www.greenpeace.org.uk/news/ocean-witness-behind-the-scenes/

The WaveFX social media stream team added high production values to the webcast remotely vision mixing the virtual presenters, video play-outs and graphics.

The client brief

Greenpeace wanted to launch the documentary in a way that would reach beyond a traditional screening.

Simon Pegg would introduce the film before hosting a live discussion with fishermen Jerry Percy and Martin Yorwarth, together with Greenpeace campaigner Fiona Nicholls.

The broadcast needed to bring presenters from different locations into one programme while giving Facebook viewers an opportunity to ask questions and take part in the conversation.

Client quotation

“WaveFX supported Greenpeace to livestream the launch of a documentary on Facebook and it went without a hitch.

The film was about the plight of small-scale local fishermen in post-Brexit Britain, and how the government is failing to act to protect UK waters.

Actor Simon Pegg and two small-scale local fishermen joined after the documentary was streamed for a Q&A with the audience, and thanks to the preparation and briefings by WaxeFX, it all went smoothly.

It was such a relief to know that the technology side of things was taken care of and we could concentrate on the campaign. The live stream event went really well, the audience stayed engaged and watched the full documentary and Q&A, in part due to how seamless the tech side of things was – no lagging audio, no “you’re on mute!” – just really smooth viewing.

Would gladly work with this team again!” Fiona Nicholls, Greenpeace

Audience size, locations and platform

The premiere was streamed through Facebook Live, reaching more than 20,000 live and replay viewers across the UK.

Viewers watched the 13-minute documentary before joining Simon Pegg and the panel for a live Q&A. Questions and comments submitted through Facebook helped guide the discussion.

Production setup

WaveFX managed the production from its Cambridge studio, bringing the host, fishermen and Greenpeace campaigner into the programme remotely.

The production team combined the presenter feeds with the documentary, campaign graphics, speaker names and holding slides. Each contributor completed a technical briefing before the event to check their camera, sound and internet connection.

The finished programme ran for approximately 45 minutes and was streamed directly to Greenpeace’s Facebook audience.

Production challenges and how we addressed them

The speakers were joining from different locations using their own equipment and internet connections. Technical checks allowed the WaveFX team to adjust cameras, microphones and lighting before the broadcast began.

The move from the documentary into the live panel discussion also needed careful coordination. The film, presenter feeds and graphics were prepared in advance so the production could move directly into the conversation.

Throughout the webcast, Greenpeace monitored Facebook comments and passed selected questions to Simon Pegg. This gave viewers a genuine role in the event while allowing the production team to keep the programme on schedule.

The live feed was monitored throughout, with local recordings made alongside the Facebook broadcast.

Measurable outcome

The Facebook Live event reached more than 20,000 viewers through live and replay viewing.

The documentary was played in full, all four remote contributors joined successfully and viewers remained engaged throughout the film and Q&A.

Greenpeace also gained a complete recording that could continue to be watched and shared after the live premiere.

Planning a Facebook Live event?

WaveFX have been in the virtual studio production industry for over 20years filming and streaming remote presenters and panellists into live events and conferences.  We use professional tools, equipment and experience to manage remote contributors and presenters seamlessly into any event, allowing for real-time contributions and Q&A.

Unsure how or where to stream too?  Please do get in touch and we’d be happy to talk through all the options for your latest virtual studio production (virtual, live or hybrid event)

For a quote or chat call Jamie on: 01223 505600 or email hello@wavefx.co.uk

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