The events industry generates an eye-watering £1.3 trillion globally, but most keynotes lose their impact somewhere between the applause and the train ride home. By the time attendees walk through the front door, they can barely remember who walked on stage. According to recent industry discussions around “Return on Attendance” (ROA), the real crisis [...]
Cambridge based event production company WaveFX has just upgraded its lighting with state-of-the-art LED technology. The new kit means brighter visuals, better colours, and more creative options for events of all sizes. Why Event Lighting Matters (Even for Small Events) When people think about event production, lighting is often treated as an afterthought. Big [...]
The team at WaveFX has officially kicked off Season 2 of its podcast series dedicated to event production, webcasting, and media innovation, now streaming on Spotify. Titled "Event and Webcast Production News" the show has quickly become a go to audio resource for event professionals, production managers, and creators navigating the fast moving world [...]
Smart planning and a dash of creativity can turn your webcast from “meh” to memorable. Corporate webcasts often get surprisingly low viewer numbers, even when the content is important. Here are the real reasons for low webcast attendance, gathered by WaveFX a webcast company of 20 years: 1. Weak Promotion (Biggest Issue) Many companies [...]
