Cambridge Council wants to make it safer to cycle along routes and encourage people to commute to work, college and school by bike. It’s planning to create wider and safer cycleways, which could be segregated from other traffic as well as introducing a new type of bus stop to the city for the first time.

To help visualise these plans WaveFX a Cambridge based video and animation company was commissioned to produce a series of photorealistic 3d visuals for print, web and roadshows.

Chris Trill lead animator at WaveFX said “The process involves capturing a series of HD photographs of the road and then using a combination of 3DS max and Photoshop software we create and blend the new image to include people, shadows and reflections. This project involved static images but it’s the same process to animate the whole road and create a stunning explorative flythrough”

Grant Weller, Project Manager of the Cycling Infrastructure Team commented “I’ve used WaveFX on two occasions now to create visualisations for a number of our cycleway schemes in Cambridge and the whole process has been faultless. The work produced has been created within the given timeframes and the day to day liaison with Chris has been great which has meant the images have been perfect for our consultation documents. I would thoroughly recommend these guys to anyone.”

From a simple sketch on a scrap of paper to AutoCAD and Solid Works WaveFX create 3D visuals and animations that can clearly demonstrate complex ideas and concepts, if you’d like to discuss your latest project or idea please contact or call 01223 505600