William Hill & Anthony Joshua: Giving Boxing Fans a Ringside Seat

Watching a boxing match is one thing.

Standing beside Anthony Joshua as he prepares, training with his team and experiencing the atmosphere from inside the room is something entirely different.

William Hill wanted to give boxing fans an experience that felt closer than a traditional live stream. Using innovative 360° technology, viewers could choose where to look, explore every angle and feel immersed in the event as if they were standing alongside one of Britain’s biggest sporting stars.

It was an ambitious project that pushed live streaming beyond the usual fixed camera view and created something genuinely memorable.

360 Live Streaming Challenge

A normal webcast tells the audience exactly where to look.

A 360° webcast hands that control to the viewer.

That meant every part of the production had to be reconsidered. Cameras couldn’t simply be hidden behind operators, lighting had to work from every direction and the crew needed to disappear from view wherever possible. At the same time, the production still had to deliver a reliable live experience worthy of both William Hill and Anthony Joshua.

The Solution

Working closely with the production team, we built a specialist 360° live streaming workflow that allowed viewers to explore the environment naturally throughout the broadcast.

Instead of directing every shot, we concentrated on creating an experience. Boxing fans could look around the room, watch Anthony Joshua from different perspectives and become part of the event rather than simply observing it.

It demonstrated how immersive technology could create a completely new way of engaging audiences during a live sporting event.

The Results

The finished production gave William Hill an innovative campaign that stood out from traditional sports broadcasts.

Rather than asking fans to watch from the outside, it invited them into the experience. The 360° live stream generated excitement around the campaign while showcasing how immersive broadcasting can create stronger audience engagement than conventional video alone.

It also highlighted WaveFX’s ability to deliver creative live productions that go beyond standard event streaming.

What the Client Said

“We wanted to create something our audience hadn’t experienced before, and WaveFX helped make that happen. The immersive broadcast gave fans a completely different perspective and became a real talking point throughout the campaign.” William Hill, Marketing Team

From the Crew

This project challenged us to think differently. In most productions we’re deciding what the audience sees next. Here, the audience made that decision themselves. It completely changed how we planned the production and made every camera position, every light and every detail matter.

Our 360 Live Streaming Advice

Immersive streaming isn’t the answer for every event, but when the experience is just as important as the action, it can create something unforgettable. If you want your audience to feel part of the moment rather than simply watch it, 360° production is well worth considering.

Planning Something Similar?

Whether you’re launching a product, promoting a sporting event or creating an interactive brand experience, we’d love to help. We’ll work with you to produce immersive live content that captures attention and gives your audience a completely new perspective.