Inca Digital Printers are an industry leader in the design, development and manufacture of inkjet printers for the wide-format print industry.
To help explain some of their new technologies WaveFX a Cambridge based animation studio created a series of 2D ‘explainer’ videos as well as this photorealistic 3D animation to showcase Inca’s latest product development the “Onset M”.
These videos were used on exhibition stands at the international print show Fespa as well as social media channels including YouTube and Vimeo.
Photorealistic animations transform complicated ideas into clear visual concepts, our cameras can explore, dissect and flyover places conventional cameras simply can’t go. From a simple sketch on a scrap of paper to AutoCAD and Solid Works we create visualisation that will clearly demonstrate your ideas and concepts
Ciara McGahey, Marketing Executive at Inca Digital Printers commented on the final animations “It’s beautiful! *gasp, sheds a tear* the final result is amazing!”
Chris lead animator at WaveFX mentioned “It’s great to get such amazing feedback from our clients! This project has been a really interesting one to work on and, even though the production deadline was tight, I’m really pleased with the end result. An interesting aspect of this project is the return on investment offered by 3D; not only did Inca get the showcase video for the Onset M, the same assets were also used to create multiple photorealistic product shots for the brochure.”
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