Transforming a Branch Into a Community Space

A building society branch is much more than somewhere to manage your finances. It’s often a place where customers seek advice, ask questions and build lasting relationships with people they know and trust.

When The Cambridge Building Society transformed its St Ives branch into a bright, modern community space, they wanted to share the story behind the investment. Our job was to create a film that celebrated the opening while highlighting the society’s commitment to local communities and personal service.

Financial Services Video Production Challenge

A branch refurbishment is about people, not bricks and mortar.

The challenge was to create a film that showcased the new environment while capturing the welcoming atmosphere that The Cambridge Building Society is known for. Rather than simply filming a refurbished building, we wanted viewers to understand why the changes mattered to customers and the local community.

The Solution

We spent the day filming the opening event, capturing customer interactions, interviews and the details that brought the new branch to life.

By combining natural conversations, welcoming interiors and cinematic footage of the new space, we created a film that celebrated both the investment and the people behind it. The result felt genuine, approachable and true to the values of a mutual organisation built around its members.

The Results

The finished film became a valuable communications tool, helping The Cambridge Building Society promote the new branch across its website, social media and internal communications. More importantly, it demonstrated the organisation’s continued investment in local communities while giving members a first look inside the transformed branch.

What the Client Said

“WaveFX captured exactly what we wanted. The film reflects the warmth of our colleagues, the atmosphere of the new branch and our commitment to the communities we serve. It has been a fantastic way to share the opening with members who couldn’t be there on the day.” Marketing Team, The Cambridge Building Society

From the Crew

Community events are always enjoyable because people quickly forget the cameras are there. Once that happens, you capture genuine conversations, real smiles and authentic moments that no amount of directing could ever recreate.

Our Financial Services Video Production Advice

If you’re investing in a new office, branch or customer space, don’t just photograph the finished building. Capture the launch, the people and the reactions. Those are the moments that help customers connect with your business long after the ribbon has been cut.

Planning Something Similar?

Whether you’re opening a new location, celebrating a milestone or refreshing your brand, we’d love to help. We’ll create a film that tells the story behind the investment and gives your audience a reason to engage.