Helping Global Software Feel Human

Enterprise software can transform the way an organisation works.

Explaining it is another challenge altogether.

Workday is trusted by thousands of organisations around the world, from growing businesses to Fortune 50 companies, delivering cloud-based solutions for finance, HR and business planning. With so many powerful features, the challenge wasn’t what the platform could do, it was communicating those benefits in a way that people could quickly understand.

That’s where animation proved invaluable.

The Software Product Video Challenges

Business software isn’t always easy to explain.

Concepts like cloud computing, finance platforms, HR systems and enterprise planning can quickly become overwhelming if they’re presented with technical jargon or lengthy demonstrations.

The animation needed to simplify complex ideas, keep viewers engaged and reflect the modern, people-first approach that has helped make Workday one of the world’s most respected software companies.

The Solution

Working closely with the Workday team, we developed a series of animations that focused on clarity rather than complexity.

Instead of overwhelming viewers with features, we used clean design, thoughtful animation and straightforward storytelling to show how Workday helps organisations work smarter. Every movement had a purpose, making the software easier to understand while keeping the audience engaged from beginning to end.

The result was an animation that felt approachable, informative and completely aligned with the Workday brand.

The Results

The finished animations became an engaging way to communicate Workday’s products to customers, partners and employees.

By turning technical information into clear visual stories, they helped simplify conversations, support presentations and make complex software feel far more accessible to a global audience.

It’s a great example of how animation doesn’t just make content look better—it makes ideas easier to understand.

What the Client Said

“WaveFX quickly understood what we were trying to communicate and translated complex software into engaging, easy-to-follow animation. The process was collaborative from start to finish, and the finished content reflected our brand perfectly.” Workday Marketing Team

From the Crew

Projects like this are always enjoyable because they remind us that good animation isn’t about flashy effects. It’s about helping people understand something they might otherwise find confusing. When viewers stop thinking about the technology and start understanding the message, we know we’ve done our job.

Software Product Video Advice

If your product takes five minutes to explain, animation can often communicate the same idea in sixty seconds. The simpler you make it for people to understand your business, the more likely they are to remember it.

Planning Something Similar?

Whether you’re launching software, explaining a new platform or introducing a complex service, we’d love to help create animation that makes your message clearer, more engaging and easier to remember.