Before each England match Sky presenter Kirsty Gallacher hosts a series of World Cup webcasts with football pundits Robbie Savage, Sam Allardyce and Ledley King live from the William Hills Arms in London.

William Hills have taken over and re-branded a central London pub for the entire 2018 World cup. Watch again

The William Hills Arms is the perfect sports pub – play darts with Rob Cross and Bobby George, quick game of pool with world snooker boss Mark Williams and don’t worry about any bother, British and commonwealth heavyweight champion Dereck Chisora is on the door.

This week the house band was Keith Allen (Fat Les) who took to the stage to sing “Vindaloo” before surfing the crowd, watch again:

WaveFX provided the crew cameras and webcasting kit for all the England World Cup webcasts, streaming live to 1000’s via Facebook and Twitter. The clever bit of kit used is a portable 4K portable vision mixer and encoder which allows for multiple cameras, graphics, social media and pre-made videos to be mixed into any webcast.

The growth of live streaming has been remarkable with event webcasting now an established part of business, sports, stage shows and social media marketing.

View all the World Cup webcasts and more at and

Adrian Taplin streaming tech at WaveFX commented “This was a first for us filming and streaming from a pub in full flow, each of the World Cup webcasts were chaotic and challenging but the party atmosphere was amazing. Second hardest challenge however was keeping to the lime and soda”

WaveFX regularly work with production companies, event organisers and venues to offer their clients a webcasting service. We are a completely white label streaming company and happy to wear any company T-shirt. For more information on how WaveFX can help film and stream your next event please call Jamie 01223 505600 or email

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