Showing Industry in Motion

Domino Printing Sciences has built a global reputation for helping manufacturers print, code and label millions of products every single day. Their technology works quietly in the background, yet it’s found on production lines across the world.

When Domino wanted to launch its “Do More” campaign, the challenge wasn’t demonstrating the machines, it was showing the scale, precision and impact of the technology in real manufacturing environments.

The Challenge

Industrial equipment doesn’t always make exciting viewing.

The printers work at incredible speed, often becoming part of the production line rather than the centre of attention. The film needed to show customers exactly what Domino’s technology could do while keeping the pace energetic and the story engaging.

Filming inside one of the UK’s largest bottling facilities also meant working around a live production environment where everything had to keep moving.

The Solution

We filmed on location throughout the production facility, capturing Domino’s printers doing exactly what they were designed to do.

To reinforce the key messages, we combined the live footage with motion-tracked graphics that appeared naturally within the environment, highlighting features and guiding viewers through the technology without interrupting the flow of the film. The result felt informative without becoming overly technical, helping audiences understand both the products and the benefits behind them.

The Results

The completed film became the centrepiece of Domino’s “Do More” campaign, supporting product launches, customer presentations, exhibitions and online marketing.

By combining real-world manufacturing with carefully integrated graphics, the video demonstrated not just what Domino’s technology does, but why businesses around the world trust it to keep production lines moving.

What the Client Said

“WaveFX understood exactly what we wanted to achieve. They captured our technology in action while making a highly technical subject engaging and easy to understand. The finished film has become a valuable part of our global marketing toolkit.” Marketing Team, Domino Printing Sciences

From the Crew

Industrial filming always surprises people. Production lines never stop, everything moves incredibly quickly and there’s very little room for second takes. Watching thousands of products race past the cameras while synchronising graphics with live machinery made this one of those projects where preparation really paid off.

Our Advice

The best product videos don’t just show the product, they show it solving real problems. If your equipment is designed to improve efficiency, accuracy or productivity, film it where it belongs. Seeing technology working in the real world will always have more impact than a studio demonstration.

Planning Something Similar?

Whether you’re launching a new product, showcasing advanced manufacturing or explaining complex technology, we’d love to help. We’ll create a film that highlights what makes your product different and gives your audience a reason to keep watching.